One industry that has experienced a rapid growth in marketing aimed at Latinos has been the financial services industry, namely banks. It should be no surprise that Latinos have become an enormous economic force whose strength only continues to grow.
Reuters reported today on the establishment of Promerica, a new bank backed by some well known Hispanic businesspeople, including the Chairman Maria Contreras-Sweet and Henry Cisneros, and non-Hispanic financiers.
Hispanic advertising agencies have aggressively competed for the marketing accounts of major national and international banks servicing the growing Latino population in the United States.
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