Today the Wall Street Journal reports on the front of its Marketplace section about the new 4Kids™ TV show on Fox stations and the new Viva Piñata Xbox 360™ video game which Microsoft hopes will help it sell its new Xbox system.
And this is how WSJ frames it: "Microsoft Corp. said it will take a step to address a weakness of its original Xbox with a new game called "Viva Piñata" for its Xbox 360 console aimed at young gamers."
Visit http://www.vivapinata.com/
Tuesday, October 17, 2006
Will Michael Steele Capture the Black Vote in Maryland?
The Washington Post has a Metro section cover story on the Maryland U.S. Senate race today:
"Race vs. Party: Steele Catches the Eye of Frustrated Black Democrats In Prince George's, but Will They Cross Over?"
I think many will. But Rep. Ben Cardin has been aggressively courting Black voters, including visiting P.G. county voters with Sen. Barack Obama, Sen. John Kerry and others, as the Post notes.
Click [here] to read the article.
- Adam
"Race vs. Party: Steele Catches the Eye of Frustrated Black Democrats In Prince George's, but Will They Cross Over?"
I think many will. But Rep. Ben Cardin has been aggressively courting Black voters, including visiting P.G. county voters with Sen. Barack Obama, Sen. John Kerry and others, as the Post notes.
Click [here] to read the article.
- Adam
Wednesday, October 11, 2006
U.S. Federal Reserve Bank Courts Mexican Immigrants
Wall Street Journal staff writer Miriam Jordan reports today on a unique program being marketed to Mexican immigrants, many of them illegally in the United States, by the Bush Administration and the U.S. Federal Reserve Bank.
It sounds controversial, and some critics have already raised concerns, but it could also been seen as simply another bank getting into th business of international remittances or money transfers.
From a marketing perspective (I teach ethnic marketing to Master's degree students at Johns Hopkins University), the story and the subject help provide terrific information for a case study into how banks are aggressively marketing to Hispanic consumers.
Jordan writes:
As U.S. leaders craft policies to curb illegal immigration from Mexico, the U.S. Federal Reserve is devising programs to extend banking services to undocumented immigrants. A new remittance program aims to bring Mexican migrants who send money home into the mainstream U.S. financial system, regardless of their immigration status.
Dubbed "Directo a Mexico," the remittance program enables U.S. commercial banks to make money transfers for Mexican workers through the Federal Reserve's own automated clearinghouse, which is linked to Banco de Mexico, the Mexican central bank.
She goes on to report that:
Critics, however, say the Federal Reserve Bank is coddling illegal immigrants and helping them engage in capital flight. "Anything that makes it easier for people to live in this country illegally is an inducement for illegal immigration," says Ira Mehlman, a spokesman for the Federation for American Immigration Reform, an immigration-restrictionist group. "On top of that, it is draining money out of our economy."
I found this link to some recent public events promoting the program in Texas. And this link to one held in St. Louis. And [here] is a link to a downloadable Directo a Mexico brochure in PDF format. And finally, [here] a page with a lot more information and downloads.
Click [here] to read the full article online or read it [here] if you subscribe to wsj.com.
It sounds controversial, and some critics have already raised concerns, but it could also been seen as simply another bank getting into th business of international remittances or money transfers.
From a marketing perspective (I teach ethnic marketing to Master's degree students at Johns Hopkins University), the story and the subject help provide terrific information for a case study into how banks are aggressively marketing to Hispanic consumers.
Jordan writes:
As U.S. leaders craft policies to curb illegal immigration from Mexico, the U.S. Federal Reserve is devising programs to extend banking services to undocumented immigrants. A new remittance program aims to bring Mexican migrants who send money home into the mainstream U.S. financial system, regardless of their immigration status.
Dubbed "Directo a Mexico," the remittance program enables U.S. commercial banks to make money transfers for Mexican workers through the Federal Reserve's own automated clearinghouse, which is linked to Banco de Mexico, the Mexican central bank.
She goes on to report that:
Critics, however, say the Federal Reserve Bank is coddling illegal immigrants and helping them engage in capital flight. "Anything that makes it easier for people to live in this country illegally is an inducement for illegal immigration," says Ira Mehlman, a spokesman for the Federation for American Immigration Reform, an immigration-restrictionist group. "On top of that, it is draining money out of our economy."
I found this link to some recent public events promoting the program in Texas. And this link to one held in St. Louis. And [here] is a link to a downloadable Directo a Mexico brochure in PDF format. And finally, [here] a page with a lot more information and downloads.
Click [here] to read the full article online or read it [here] if you subscribe to wsj.com.
PBS Reports on "Vigorous political organizing inside Latino churches"
The award-winning PBS program Religion & Ethics Newsweekly reports on "vigorous political organizing inside Latino churches."
This story, reported by Kim Lawton, is excellent and balanced. Rarely does a mainstream media organization devote so much time and thought to the issues of faith and politics in the Hispanic community and PBS should be applauded for the work on this piece. It's one of the important things I've been pushing for since I established the Hispanic Voter Project at Johns Hopkins University following 2000 presidential election.
She reports that, "However things shake down politically, experts agree the mobilization over immigration is creating unprecedented new alliances between various ethnic groups within the Hispanic world and between Catholics and Protestants."
Click [here] to read the transcript or watch the streaming video from the recent broadcast.
This story, reported by Kim Lawton, is excellent and balanced. Rarely does a mainstream media organization devote so much time and thought to the issues of faith and politics in the Hispanic community and PBS should be applauded for the work on this piece. It's one of the important things I've been pushing for since I established the Hispanic Voter Project at Johns Hopkins University following 2000 presidential election.
She reports that, "However things shake down politically, experts agree the mobilization over immigration is creating unprecedented new alliances between various ethnic groups within the Hispanic world and between Catholics and Protestants."
Click [here] to read the transcript or watch the streaming video from the recent broadcast.
Tuesday, October 10, 2006
Hispanic Websites Spotlighted by Washington Post Business Section
This past Saturday, Washington Post business writer Alan Sipress wrote an interesting piece which reported that "Hispanics' Web Identity Grows As Ads Target Diverse Audience." Sipress did a nice job of reaching out to experts from around the nation to build a balanced piece, which identifies some of the biggest challenges marketers have when trying to reach Latino consumers online.
The Post story reports that, "Today, a contest over Hispanic identity is being waged on the terrain of the Internet. The proliferation of Web sites such as Batanga, which appeal to Latinos regardless of where they come from, is pulling in one direction, encouraging the emergence of a wider Hispanic identity that transcends the borders that long fragmented the group. But a countervailing trend, which taps into the endless specialization available on the Web, is pushing the opposite way, toward a narrower identity rooted in homeland and even in hometown."
Sipress goes on to quote my old friend and former EFE America correspondent Rebeca Logan:
"The Internet allows you to develop a greater identity, but you can still find out the weather in your parents' hometown," said Rebeca Logan, a former news producer at AOL Latino.
He writes that, "Motivated by commercial considerations, Web sites such as AOL Latino, Univision.com, Yahoo-Telemundo and Batanga are trying to capture as large an Hispanic audience as possible in a bid for advertisers."
Click [here] for the article.
The Post story reports that, "Today, a contest over Hispanic identity is being waged on the terrain of the Internet. The proliferation of Web sites such as Batanga, which appeal to Latinos regardless of where they come from, is pulling in one direction, encouraging the emergence of a wider Hispanic identity that transcends the borders that long fragmented the group. But a countervailing trend, which taps into the endless specialization available on the Web, is pushing the opposite way, toward a narrower identity rooted in homeland and even in hometown."
Sipress goes on to quote my old friend and former EFE America correspondent Rebeca Logan:
"The Internet allows you to develop a greater identity, but you can still find out the weather in your parents' hometown," said Rebeca Logan, a former news producer at AOL Latino.
He writes that, "Motivated by commercial considerations, Web sites such as AOL Latino, Univision.com, Yahoo-Telemundo and Batanga are trying to capture as large an Hispanic audience as possible in a bid for advertisers."
Click [here] for the article.
Tavis Smiley Profiled by The New York Times
Felicia R. Lee profiles television and radio personality Tavis Smiley on the front of The Arts section in today's edition of The New York Times. The piece solidifies Smiley's standing as one of the most influential and thoughtful African Americans in the nation.
When he was with NPR I found his show to be one of the most thought-provoking on radio and he was willing to take on issues many other media organizations ignored. His book, The Covenant, is one I highly recommend to all of my students in ethnic marketing at Johns Hopkins University. It's a must-read for every single political strategist, candidate, and journalist whose work even remotely involves the African American communities.
Click [here] or [here] to read the article.
When he was with NPR I found his show to be one of the most thought-provoking on radio and he was willing to take on issues many other media organizations ignored. His book, The Covenant, is one I highly recommend to all of my students in ethnic marketing at Johns Hopkins University. It's a must-read for every single political strategist, candidate, and journalist whose work even remotely involves the African American communities.
Click [here] or [here] to read the article.
Monday, October 09, 2006
Washington Post: Blacks Increase Political Presence
The Washington Post recently reported on the growing clout of Black politicians in Montgomery County, Maryland. Please click [here] to read the article by Post staff writer Cameron W. Barr.
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