Tuesday, April 04, 2006

MTV Hones Its Focus on Hispanic, Chinese and Korean American Youth

MTV Tr3s, as in MTV tres (three), will live as the reincarnation of MTV en Espanol and Mas Musica, reports indicate. The Milwaukee Journal-Sentinel's Tim Cuprisin reports "It debuts in the fourth quarter of this year."

Nice piece from Reed Business publication "Broadcasting and Cable" [here].

Check out Media Week's brief on it [here].

And my stroll around the corporate site finds that MTV has been putting greater focus on MTV Chi which the network bills as the "
best in Chinese-American style, music, and pop culture."

Finally, the MTV brand will soon launch MTV K. What's that you ask? According to the MTV website: "MTV K will be the first ever music and pop culture channel dedicated to young Korean-Americans."

These all follow the widely publicized MTV Desi which reaches Indian American youth.

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