Wednesday, April 05, 2006

Milestones in Spanish-Language Television

Some milestones in Spanish-language television to report today.

The Business Journal publications report today that Spanish-language television leader Univision's local news broadcast on KUVS in Sacramento, California has beat out all English-language news in the market during weeknights (6:00 and 11:00 pm broadcasts) throughout February with audiences under 50 years old.

Univision local news has reached this milestone in a number of other markets including Los Angeles and Miami and other television markets with high Hispanic density.

This is another reminder of the growing reach and influence of Spanish-language media, even while an English-dominant Hispanic television audience continues to grow.

Click [here] for the story.

Reuters has a short, yet detail-packed story out of Mexico City which reports on today's announcement that NBC's Telemundo, the second largest Spanish-language television network company in the U.S., has joined forces with a a Mexican production company Grupo Xtra.

Click [here] for the Reuters story. An Associated Press story was also picked up by a large number of news sites here in the U.S. Click [here] for that story which is also written out of Mexico City.

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