Friday, July 21, 2006

New Study on Hispanic Voter Turnout

According to today's Washington Wire column, compiled by John Harwood, in The Wall Street Journal:

"National Bureau of Economic Research study concludes Hispanic voter turnout rises as much as 10 percentage points in areas with local Spanish-language television news. "Television is quite capable of increasing civic engagement," write Joel Waldfogel and Felix Oberholzer-Gee, backing regulatory policies encouraging TV "localism."

The paper the WSJ references, published in June, can be found online [here].

This sounds like valuable research, yet it has a hint of activism behind it. I wonder how much voter turnout among Hispanic increased in those areas due to higher concentrations of Hispanic voters and the paid political advertising aimed at Hispanic voters. Plus, campaigns might be more likely to target these areas for ground campaign efforts aimed at increasing voter turnout. In effect, can the local Spanish-language TV news truly be segmented from these other possible factors? Read the report to find out.

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