The Power of Spanish-language Radio

Teresa Watanabe and Hector Becerra with the Los Angeles Times report, today, on "How DJs Put 500,000 Marchers in Motion." The premise of the story is that, more than any other single force, it was Spanish-language radio stations that got hundreds of thousands of people onto the streets in Los Angeles.

A labor leader in L.A. confirms the hypothesis: "They were the key to getting so many people out," said Mike Garcia, president of Local 1877 of the Service Employees International Union. "If you listened to Spanish-language media, they were just pumping, pumping, pumping this up."

This is a huge lesson in the power of Spanish-language media and especially the power and reach of Hispanic-format radio stations of all kinds.

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