Media Week has a report that says Univision and Telemundo are gunning for more of the television advertising "upfront" dollars that go to mainstream networks. Click [here] for the article. The article notes that the Spanish-language media players are selling "cross-network" as much as possible during the upront, with Univision taking advantage of its big stakes in television, radio and the Internet to put together the most innovative packages they can arrange.
Meanwhile, Univision remains up for sale and very little is being said publicly about who is most likely to anty up the estimated $10 billion.
Meg James of the Los Angeles Times recently wrote a lengthy piece [here] about the importance of Grupo Televisa in any decisions made about the sale of Univision. She reports that "Televisa has encouraged Time Warner to become its bidding partner."
A joint-venture for Univision by these two mega media conglomerates would certainly change the Spanish-language media landscape, but is it realistic to think they would be willing to do it together if for no other reason than to the share the risk?
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