MTV Tr3s, as in MTV tres (three), will live as the reincarnation of MTV en Espanol and Mas Musica, reports indicate. The Milwaukee Journal-Sentinel's Tim Cuprisin reports "It debuts in the fourth quarter of this year."
Nice piece from Reed Business publication "Broadcasting and Cable" [here].
Check out Media Week's brief on it [here].
And my stroll around the corporate site finds that MTV has been putting greater focus on MTV Chi which the network bills as the "best in Chinese-American style, music, and pop culture."
Finally, the MTV brand will soon launch MTV K. What's that you ask? According to the MTV website: "MTV K will be the first ever music and pop culture channel dedicated to young Korean-Americans."
These all follow the widely publicized MTV Desi which reaches Indian American youth.
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