According to The New York Times article on Obama, McCain and the Hispanic vote: “We’re going to spend more money on Latino TV and radio than has ever been spent on a presidential campaign, and by a lot,” Cuahtemoc Figueroa, the director of Mr. Obama’s Latino vote effort, told members of La Raza on Sunday.
Wow. This is significant. Not only did the Obama and Clinton campaigns combine to smash primary records, this is a firm commitment to spend more and do more on Hispanic voter outreach. If this doesn't put enormous pressure on the McCain to step up and spend more, I don't know what will.
Obama is going to win the Hispanic vote this cycle, no doubt. The question is whether he can increase Democratic support to historic levels? They're clearly aiming to achieve that.
Visit the Hispanic Voter Project at Johns Hopkins University website to put this in context.
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