I always felt great about placing a client on Telemundo's morning program "Cada Dia." But it never felt nearly as good as placing a client on Univision's AM show "Despierta America."
The biggest reason should be obvious, Despierta's viewership was larger (perhaps as much as 8 to 10 times) on most days. And Despierta inspired far more phone calls to client organization hotlines than Cada Dia.
Yet I was really saddened to hear the Cada Dia bubble has been burst. Cada Dia was lively and a hybrid of sorts bringing the fun and culture of Spanish-language TV along with the news and celebrity of NBC's Today Show format.
But money drives almost everything in television and Cada Dia was not bringing in the big advertising bucks.
The Los Angeles Times had a fairly thorough report on the matter, recently:
http://www.latimes.com/news/nationworld/world/la-fi-telemundo31-2008may31,0,2707858.story
Marketing y Medios reports on a complete realignment in news that goes far beyond just that one major program:
http://www.marketingymedios.com/marketingymedios/noticias/article_display.jsp?vnu_content_id=1003810307
Layoffs:
http://www.laobserved.com/archive/2008/06/adios_cada_dia.php
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