I received a bunch of calls today from reporters asking about McCain's outreach to Hispanic voters. The calls were spurred by the McCain campaign's release of a new :60 Spanish-language radio. It's always smart politics to release these things early in the primary season because it gives political writers something to focus on early and then re-report on throughout the season.
The spot's ok, not amazing. But it does get out a centrist message and takes on the Democrats on some of the issues they debated in the primary season. Nevada and New Mexico were chosen for obvious reasons; they'll be important for McCain to win in November if he's going to win the White House.
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