Here are links to a couple of the news stories that have been written about the new non-profit Mexicans and Americans Thinking Together and its engaging website MATT.org.
MATT.org will be a place for Mexicans and Americans to come together to discuss major issues facing our two countries. The site allows MATT to poll its members about these issues and will provide members with a forum for sharing ideas and building on these ideas.
Lionel Sosa, a leading Hispanic advertising executive recently named one of TIME Magazine's Most Influential Hispanics in America, is the CEO of the project.
The organization and site are promoted a major advertising campaign that airs on Univision network television nationwide and on major radio and television stations in Chicago, San Jose, San Antonio and other test/launch markets.
MATT is also conducting an impressive Internet advertising campaign on more than a dozen of the top sites frequented by Mexican Americans and Mexicans as well as Americans interested in topics related to the U.S. and Mexico.
Here are a couple news stories about MATT from different angles:
The San Antonio Express-News has a walk-up to the MATT launch [here].
Cara Marcano, a top reporter for Hispanic advertising industry magazine Marketing y Medios, published an extensive pre-launch article on MATT [here].
Internet industry newsletter Clickz wrote an extensive article on MATT [here].
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