Today's (Tuesday's) edition of The New York Times has a nice front-page business section story about the cell phone provide competition for Hispanic consumers. Matt Richtel and Ken Belsen report that "The industry is spending tens of millions of dollars on marketing campaigns to court Hispanic customers." This is true, but I am amazed by the timing of this story. For months I have noticed a huge upsurge in Internet and print advertising aimed at Latinos by Verizon and other providers.
The story also reports that "Short text messages are also popular among Hispanic cellphone customers..."
This is a must-read for anyone interested in understanding what it might take to jump into the Hispanic market.
For the full story click [here].
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