eMarketer Report Shows Huge Growth in Hispanics Online

MediaWeek reports on a new report showing significant growth in the number of Hispanics that are online.

In 2008, eMarketer estimates there are 23 million Hispanics online, about 52% of the US Hispanic population, but widening cultural and language fragmentation makes reaching them a challenge. And as the population grows, so will the problem. By 2012, nearly 30 million US Hispanics will be online. Many of them will be native-born Hispanics rather than immigrants.