Hispanic Voter Registration

Miriam Jordan of the Wall Street Journal reports on State Farm Insurance's sponsorship of a major national Hispanic voter registration drive. Here's a little hype about the program from Jordan's article:

State Farm, one of the country's top home and auto insurers, will inject $1 million into the "Ya Es Hora" (It's About Time) campaign. The drive -- backed by the largest Spanish-language broadcast and print media in the U.S., and spearheaded by a nonpartisan outreach group, the National Association of Latino Elected Officials Educational Fund -- could influence the agenda and outcome of the 2008 election.