I think the ABC/Oprah show "The Big Give" is great and I try to watch every week.
But its biggest failing is that is has done virtually nothing to help build and promote the public movement that its always touting.
Why is there no update/report on what people are doing now that they have been inspired by the show?
There are zero interactive qualities to the weekly show and the program website. Perhaps the second season will incorporate all that, but I think ABC should learn from some recent movements that have take off people the public has been engaged as a partner.
If thought this brief from the Chronicle of Philanthropy was interesting:
http://philanthropy.com/news/prospecting/index.php?id=4270
About Me
- Adam J. Segal
- I started this blog in the summer of 2005 initially to publish daily comments and organize reports and news in the field of multicultural communications and best practices in emerging markets. Thousands of visitors later the site is well-indexed and continues to reach larger audiences each day. And the focus has grown to additional topics. On June 1st, 2006 I opened The 2050 Group (www.the2050group.com), a new agency devoted to providing clients with Internet strategies, media relations/marketing/advertising, and strategies for reaching emerging markets. The agency's client list has grown quickly since then. I continue to lead two great projects at Johns Hopkins University in Washington, DC where I serve as a Faculty Lecturer.
The 2050 Group
Small or large, The 2050 Group will help you influence a group of elites or reach 100 million consumers or voters.
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