ADWEEK reports on the announcement from media tracking agency TNS that they're projecting 5.4% growth for Hispanic advertising this year.
According to the article posted [here] on ADWEEK's site: "The Hispanic market is continuing to look very strong," said Steven Fredericks, president and CEO of TNS Media Intelligence. "The overall outlook for 2007 is relatively conservative at 2.6 percent, and the growth forecast for Hispanic media is more than double that.
Hispanic media buys have been smart investments for so many companies who have effectively reached into the Hispanic consumer market.
And many of the major investors behind Hispanic media ventures have seen their investments swell. This is exactly why Univision was able to sell itself for an astronomical amount of money to a team of investors. The Hispanic market continues to grow both in dollars and consumers and this is part of what makes tracking this market so exciting.
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