AP reports: "Casinos Are Aggressively Courting Asian Americans"

It's rare that mainstream media explores the ways business segments are tapping into the Asian American consumer market. They are quite helpful for building case studies for my ethnic marketing course at Johns Hopkins University and for sharing with clients of my agency, The 2050 Group.

Associated Press reporter Ling Liu has an intriguing story on the wire today about how casinos are mounting aggressive efforts to attract Asian Americans, responsible for enormous segments of casino revenues. Liu reports, "And few industries have catered to the Asian boom with as much cultural competency as the $75 billion U.S. gambling industry."

This struck me as astonishing: "Foxwoods, the biggest casino in the world, based on gambling floor space, estimates that at least one-third of its 40,000 customers per day are Asian. Mohegan Sun says Asian spending makes up a fifth of its business and has increased 12 percent during the first half of this year alone."

With detailed evidence of the outreach efforts in Asian American communities and details on the growing buying power of Asian Americans, I find Liu's piece to be one of the more thorough and helpful AP stories of its kind in a long time.

Click [here] for the full AP story.